Threads with Purpose

Our Know Idea denim jackets are made to hold the story of your journey. Built as blank canvases, these jackets invite you to add patches that represent your unique journey, creating a wearable legacy that grows with you.Each patch is a marker of your experiences, whether from our collection of meaningful designs or patches you gather along the way. As you add to it, this jacket becomes a visual story, capturing your unique path and reminding you of the courage, growth, and authenticity you embrace each day.Wear it for a lifetime, as a testament to who you are and who you are becoming.